Fife-based Kingsbarns has introduced a ‘pay what you like’ scheme at its distillery and visitor centre to make the experience “accessible to everyone”.
Running from now until the end of March, visitors can tour the distillery in Fife, Scotland, for a ‘ticket price that they feel comfortable with’.
Peter Holroyd, Kingsbarns Distillery manager, said: “There’s no denying that this has been a tough year financially for so many people and things are expected to get worse as we approach Christmas.
“Therefore, we wanted to ensure our award-winning distillery was accessible to everyone and provide a fun day out for locals and tourists alike.”
The flexibly-priced tours will be running every Sunday for the 10.30am GMT slot.
Each tour is usually priced at £12 (US$14.31), lasts one hour and is an introduction to Kingsbarns single malt – ‘whether you’re a whisky novice or an expert connoisseur’.
Holroyd added: “We hope our Pay What You Like tours will encourage those who may not have considered a distillery tour before, to visit us, to see what we are all about, try our whisky, and enjoy passing some time in our lovely visitor centre.”
The tours can be booked through Kingsbarns’ official website, using discount code PAYWHATYOULIKE22.
Customers must reserve the Sunday morning tour at 10.30am and enter the discount code upon checkout.
At the end of each tour, customers will have the opportunity to pay something towards the cost of the tour, but ‘only if they wish’.
In September, the distillery named Kate Bradley as its production officer at the family-owned site.