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Kopparberg launches trio of flavoured vodkas

Daily News Post || Food:

26th April, 2021 by Melita Kiely

Swedish cider brand Kopparberg has expanded its spirits portfolio with the launch of a flavoured vodka range.

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Trio of options: Kopparberg Flavoured Vodka

Kopparberg Flavoured Vodka comprises three flavours: lemon, passionfruit, and strawberry and lime.

Each bottled at 37.5% ABV, Kopparberg Flavoured Vodka will retail for RRP £18 (US$25) per 700ml bottle.

It will be available from both on-trade and off-trade accounts throughout the UK from this week.

Rob Salvesen, head of marketing at Kopparberg, said: “No-one does flavour like we do and we aren’t content with the dull and subtly flavoured options currently on the market.

“New Kopparberg Flavoured Vodka offers a bold burst of fruit flavour and colour in a way that only Koppparberg can, ready to shake up late-night drinking for existing Kopparberg fans and vodka drinkers alike.

“As a brand that has always been about creating great memories with friends, we’re excited to play a part in a summer that promises to be truly one to remember.”

Kopparberg first moved into spirits in May 2019 with the launch of a strawberry and lime-flavoured gin, which was soon followed by Kopparberg Mixed Fruit Premium Gin.

The producer then entered the rum category in June 2020 with a cherry-flavoured spiced bottling, later joined by the brand’s Dark Fruit Spiced Rum.

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Kopparberg’s spirits range also includes a pink gin and lemonade pre-mixed can and a passionfruit and orange gin.

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