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Tito’s appoints Cuervo as Mexico distributor – The Spirits Business

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Fifth Generation has named Casa Cuervo as the distributor for its Tito’s Handmade Vodka brand in Mexico.

The founder of Tito’s said Mexico is an important market for the brand

The Texas-based vodka brand will be available in bars, restaurants and retail stores across Mexico.

“For generations, Casa Cuervo has been the undisputed leader in the spirits industry in Mexico,” said Bert ‘Tito’ Beveridge, founder of Tito’s Handmade Vodka.

“No other spirits company in the country has the reach, the influence, or the respect as our friends at Cuervo, and we’re enormously proud that they will be representing Tito’s in this important market.”

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Casa Cuervo, part of family-owned Becle, also distributes and markets its portfolio of spirits in Mexico, including Tequila brands Jose Cuervo, Gran Centenario, 1800 and Maestro Dobel, Creyente and 400 Conejos mezcals, Bushmills Irish whiskey, Kraken rum, and Boodles gin.

Juan Domingo Beckmann, CEO of Casa Cuervo, added: “We welcome Tito’s Handmade Vodka to our portfolio for our Mexican market. It is an important brand that complements our vodka portfolio in the premium segment. We share our passion for building brands and expect to have great results.”

The brand is available in more than 140 markets, including the Americas, Europe, Asia, Australia and the Middle East.

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In 2021, Tito’s Handmade Vodka agreed new distribution partnerships in Italy, Switzerland and Cyprus.

Last month, the brand secured a travel retail listing onboard Virgin Voyages’ cruise ships.

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