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Whisky Me gains £75,000 investment on Dragons’ Den

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Entrepreneurs Thomas Aske and Tristan Stephenson secured a £75,000 (US$105,000) investment on hit BBC programme Dragons’ Den for their whisky pouch subscription club, Whisky Me.

Whisky Me secured £75,000 on BBC show Dragons’ Den

Broadcast in the UK last night (13 May) on BBC1, Aske and Stephenson secured the investment from three of the dragons – Deborah Meaden, Peter Jones and Tej Lalvani.

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All three dragons made an offer for Whisky Me, with Aske and Stephenson eventually negotiating a joint investment with all three investors.

The deal saw Aske and Stephenson – also the founders of London bars Worship Street Whistling Shop and Black Rock – accept £75,000 for a 15% share of Whisky Me, split equally between Meaden, Jones and Lalvani.

Meaden said: “Thomas and Tristan came into the den with a great pitch, and it was clear that they work really well together and know the whisky market – I knew I wanted to be part of the Whisky Me journey.”

Jones was equally enthusiastic about the deal.

He said: “I have been waiting for a great whisky business to come into the den. Now one has and I’m excited to see Whisky Me reach its full potential.”

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Whisky Me was established in 2017, designed to ‘demystify’ the whisky category and get top liquid to newcomers and connoisseurs alike.

Subscribers receive a 50ml letterbox-friendly pouch every month, with information and a live online tasting, as well as exclusive discounts and rewards.

Aske commented: “We’ve seen a huge shift in the last year towards better drinking at home, which is a natural reaction to many of our favourite bars and pubs being closed.

“With this investment we can grow Whisky Me further, introducing amazing whisky to a bigger audience of curious drinkers everywhere.”

SB recently put together a list of top whisky subscription clubs for fans looking to receive drams straight to their doors.

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