Entertainment

The beauty pop-ups you need to know about right now

Entertainment:

Online shopping is undeniably convenient, but there’s nothing like the experience of holding a product in your hands. That’s why we love beauty pop-ups. They bring back the magic and give you a chance to access the brands you love in a much more 360 way. Sure the web might be able to ship a moisturiser to your door the next day, but you can’t feel it, smell it, shade match it or swatch it. So how do you know you’re going to love it? 

Beauty pop-ups can elevate the whole experience, giving you a proper overview of hero products and brands, then taking it a step further with activations and residencies that offer something a little extra. They can give brands that only exist online the chance to connect with customers in IRL, and on the flipside, they give customers the chance to gain expert advice and a better insight into which products to pick, alongside how to get the best out of them.

Now that we’re heading toward Christmas, you’ll likely find that some of your favourite brands are more inspired than ever to capture your attention, bring the festive cheer and tap into treat-yourself season.

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When: 26th November-23rd December 

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Harry Styles’ beauty brand Pleasing is setting up shop in central London for a month. Packed with so much Pleasing merch, we could spend a year’s wages in there (the shop is, rather aptly, in partnership with American Express). Located at 19 Foubert’s Place in London, you’ll find in-store exclusives, as well as the opportunity to customize Pleasing polish sets. We’re mostly excited about the branded sweatshirts and décor that resembles a trendy granny’s lounge. We wonder if Harry will be popping in for a cuppa? 

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