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Cancelling Amazon Prime is now easier, but only in Europe

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Score one for consumer protection as Amazon agreed to follow the rules set by the European Commission and will make canceling a Prime subscription a lot easier.

The process has been greatly simplified to follow a “two-click” process after consumer groups complained about how anti-consumer (opens in new tab) the process originally was. Now, European subscribers can go into their Prime account where they will be met with some text explaining how canceling will work. Afterward, they’ll select the prominent “End membership now” button. Gone is the maze of menus that people dealt with previously.

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