GPU makers see profits rise 370% due to inflated prices

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If you’ve been trying to get your hands on a new graphics card in recent months, chances are you’ve found yourself staring in disbelief at the price tag on some of the latest offerings from Nvidia and AMD. While it isn’t exactly surprising, it turns out people who are lucky enough to find GPUs actually available for purchase are desperate enough to pay those eyewatering markups to upgrade their rig (or build their first gaming PC).

A study conducted by Jon Peddie Research reports that Add-In Board (AIB) graphics card shipments increased by 24.4% year-on-year, which is a staggering figure in itself, until you also see that GPU makers earned around $12.5 billion in Q1, an insane increase 370% from the previous year.

Inflated prices for graphics cards have been an issue for several months, with the likes of 3DCenter previously reporting that coveted products such as the Nvidia’s RTX 3000 (Ampere) series are selling for almost three times their recommended retail price, making GPUs like the ‘entry-level- GeForce RTX 3060 unaffordable for its target market.

Why are GPUs so expensive?

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