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Sony X95J 4K TV: is this LCD flagship worth buying?

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Is the Sony X95J 4K TV worth buying? As Sony’s 2021 flagship 4K LCD, it’s sure to be a go-to purchase for those wanting the best Sony TV without splashing out on OLED – but as it’s not yet on sale, with no confirmed release date or pricing, there’s still a touch of mystery about it.

Sony will have to make sure its pricing remains competitive, and flagship LCD TVs these days often occupy an uneasy space in a TV brand‘s range, overlapping with the price point of entry-level OLED TVs. Choosing an expensive LCD or a relatively cheap OLED (given the technology’s higher costs) can be difficult, and we recommend checking out our full OLED vs LCD guide to consider this further.

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