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Taboola announces multi-billion merger and plans IPO

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Taboola will soon trade on the NYSE under the new symbol “TBLA” as the advertising company has announced that it has entered into a definitive merger agreement with the SPAC company ION Acquisition Corp.

Founded back in 2007 by CEO Adam Singolda, Taboola allows websites and apps to monetize their content through its AI-driven recommendations that show related stories at the bottom of news articles through its Taboola Feed. The company currently works with over 13,000 publishers to help them reach over 500m users per day.

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