Massive change coming to McDonald’s as fast food giant DITCHES key certification for Australian beef – so will you still eat it?
- McDonald’s ditched Angus Australia’s certification program on September 30
- The fast food giant will use Chicago-based Fulton Market Group for certification
- Angus Australia said their verification set ‘an important benchmark’ in the sector
McDonald’s has ditched Angus Australia’s certification program.
The fast food giant celebrated 11 years since the launch of the McDonald’s Angus burger range on August 25 this year.
The beef used for the burger range sold across Australia and New Zealand was certified by Angus Australia or through its former subsidiary company Certified Angus Group Pty Ltd.
Angus Australia said their verification set ‘an important benchmark’ in the fast food sector, which ensured customers buying a McDonald’s Angus burger ‘were getting what they paid for and were consuming genuine Angus beef’.
But on September 30 – and more than a decade after a ‘mutual’ relationship – McDonald’s terminated the verification process.
McDonald’s has ditched Angus Australia’s certification program and will now use Chicago-based US-Australian food corporation Fulton Market Group for its certification process
Angus Australia said they were ‘disappointed’ to make the announcement.
Angus Australia’s Commercial Supply Chain Manager, Liz Pearson said: ‘Whilst we understand that McDonald’s will continue to offer the Angus burger range, Angus Australia will unfortunately no longer be involved in the verification of the integrity of the breed claim for this range.’
‘To that end, Angus Australia can no longer provide assurances that the beef in these burgers is actually Angus.’
Ms Pearson thanked McDonald’s for their ‘confidence’ in the Angus breed and for taking the brand to ‘new heights’.
‘It is rare for a corporation like McDonald’s to have a partnership with an industry organisation such as has been achieved with Angus Australia,’ she said.
‘We look forward to new opportunities to collaborate with industry influencers for the benefit of consumers and Angus breeders alike.’
On September 30 – and more than a decade after a ‘mutual’ relationship – McDonald’s terminated the verification process. Angus Australia said they were ‘disappointed’ to make the announcement (stock image)
McDonald’s will now use Chicago-based US-Australian food corporation Fulton Market Group for its certification process.
The fast food giant has promised they are still using 100 per cent Australian beef and there is no change in their commitment to purchase from Australian farmers.
‘McDonald’s Australia, in collaboration with its Supply Chain Partners, will introduce a new streamlined verification process to support the ongoing promotion and development of Angus beef in Australia and New Zealand,’ a spokesperson said.
‘The new independent verification framework will allow McDonald’s to continue to source large volumes of high-quality Angus beef for its Australian and New Zealand Restaurants, as well as McDonald’s Global export markets.
‘Australian and New Zealand beef also comprises a large percentage of beef that’s used in McDonald’s Global system, ensuring that Angus beef will remain an important part of the beef supply chain in many international markets.
‘The new verification framework will commence from 1st September in New Zealand and 1st October in Australia, to be administered by Fulton Market Group (FMG), along with McDonald’s extensive network of accredited and audited beef abattoirs.’