With bushfire season officially starting this week, a new app and website have been launched to help West Australians better prepare for the coming summer.
Called My Bushfire Plan, the online tools are an Australian-first and aim to help users to make critical decisions such as when to leave, what to take and where to go before a fire encroaches on their home.
Commissioned by the Department of Fire and Emergency Services, the website and app have been released in conjunction with a hard-hitting bushfire awareness advertising campaign.
The new $1 million How Fireproof is Your Plan? campaign urges people to rethink their personal risk with just one in 10 West Aussies having a bushfire plan.
The television advertisements show people, children and livestock trapped in dangerous bushfire scenarios after leaving it too late to leave during an emergency.
Emergency Services Minister Fran Logan said West Aussies have no excuse not to be prepared this fire season.
“We know that indecision can be deadly during a bushfire, and this campaign is deliberately emotive to bring home the reality of being trapped on your property or in a car,” he said.
“WA will always have bushfires during summer. Now there’s no excuse. We have a website and an app where you can create your own bushfire plan.
“It’s the most easiest thing you can do to help save the lives of your family, yourself and property.”
The My Bushfire Plan app is available from the App Store, Google Play or click here.