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K-Pop group BTS premieres colorful interactive museum

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The production company behind global musical phenomenon BTS opened the doors to its new headquarters, where it inaugurated a new interactive museum Friday dedicated to its K-Pop bands and with RM, Jimin, Jin, J-Hope, Suga, V and Jungkook as their leads.

The new headquarters, in the Hangangno neighborhood of Seoul, are at a brand new 17-floor building with seven basements in contrast to the one-story office they had until now in the exclusive district of Gangnam.

Two of those basements house a museum that promises to delight K-Pop fans around the globe and become one of the most visited attractions in the South Korean capital once tourism recovers after the pandemic.

Hybe — the music agency, originally called Big Hit Entertainment — has conceived the venue as a multisensory experience with which visitors can learn more about the development of their products or the inspiration behind some of their songs.

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At Hybe Insight, as the museum is called, costumes worn by the artists are displayed, as well as a wall of about five to six meters high that exposes numerous awards — from Billboard Awards to the American Music Awards or the Mnet Asian Awards — won overwhelmingly by BTS.

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The first basement serves as an introduction to the Hybe universe with spaces that divide the music produced by the company into three components.

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