Advertising/Public Relations

Health

Shedding light on the dark side of firm lobbying

Fitness & Health: Researchers from George Mason University, University of Manitoba, Colorado State University, and Georgetown University published a new…

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Using migration data to fine-tune marketing strategies to rural Indian communities

Fitness & Health: Researchers from National University of Singapore and Stanford University published a new paper in the Journal of…

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The user journey behind socially electric live event experience

Fitness & Health: Researchers from University of Bath, University of Melbourne, and King’s College London published a new paper in…

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UBC Sauder study shows cigarette tax hikes can help boost bigger brands, hurt consumers

Fitness & Health: For decades, governments and health authorities have tried to steer people away from “vice” products such as…

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When to release free and paid apps for maximal revenue

Fitness & Health: Researchers from Tulane University and University of Maryland published a new paper in the Journal of Marketing…

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Hacking and loss of driving skills are major consumer concerns for self-driving cars

Fitness & Health: A new study from the University of Kent, Toulouse Business School, ESSCA School of Management (Paris) and…

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Delivering

Fitness & Health: Researchers from University of Sydney, University of Florida, and Rutgers University published a new paper in the…

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Using spatial distance strategically with luxury and popular product displays

Fitness & Health: Researchers from Nanjing University, National Sun Yat-sen University, and Northwestern University published a new paper in the…

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Key policy considerations for reducing public consumption of vice products

Fitness & Health: Researchers from University of British Columbia, Emory University, and New York University published a new paper in…

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Billboard and storefront ads for cannabis linked to problematic use in teens

Fitness & Health: IMAGE: Cannabis billboard Seattle 2016 view more  Credit: adrienblanc (via Wikimedia Commons, Creative Commons Attribution 2.0) PISCATAWAY, NJ…

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