Google is making it easier for retailers to promote their holiday deals

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As retailers begin making plans for Black Friday, Cyber Monday and the 2020 holiday shopping season, Google has announced that it will make it easier for consumers to find the latest deals and promotions using its search engine and other tools.

According to the search giant’s Holiday Shopping Study, last year 40 percent of global shoppers turned to its services to find the best deals and compare product prices at retailers. Since more users have turned to online shopping during the pandemic this year, retailers will need to be able to adapt quickly in order to meet consumer demand.

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