Lingerie models danced to the song ‘Doom‘ by London-based producer Coucou Chloe during a portion of Rihanna’s show, which streamed on Amazon Prime on Friday. The song, released in 2017, includes a remix of a hadith narration about the end of times and judgement day.
The hadith, a written record of the sayings and actions of the Prophet Mohammed and his closest companions, is considered extremely sacred to Muslims, and comes secondary only to the Quran in terms of textual authority.
The song was listed on the Savage x Fenty Volume 2 playlist on Amazon, where the fashion show streamed.
Rihanna took to Instagram to apologise for the mistake, taking complete ownership of the error.
“I would like to thank the Muslim community for pointing out a huge oversight that was unintentionally offensive in our Savage x Fenty show,” she wrote.
“I would more importantly like to apologise to you for this honest, yet careless mistake.”
“We understand that we have hurt many of our muslim brothers and sisters, and i’m incredibly disheartened by this!”
Rihanna concluded her post by saying it was an “irresponsible” decision and promised fans she would “make sure nothing like this ever happens again”.
The singer also appeared to Direct Message fans on social media as well, according to one of her fan accounts, which posted screen shots of messages.
A spokesperson for Coucou Chloe referred CNN to the artist’s apology statement on Twitter.
“I want to deeply apologise for the offence caused by the vocal samples used in my song ‘DOOM’,” Coucou Chloe said in the tweet. “The song was created using samples from Baile Funk tracks I found online. At the time, I was not aware that these samples used text from an Islamic Hadith.”
The singer added that she takes responsibility for not doing research on what the words meant and is working on getting the song removed from all streaming platforms.
The song was met with what clothing designer Farrukh Ershad described as “the collective outrage of Muslims”.
“For us Muslims, Ahadeeth are a sacred scripture and fundamental part of our religion,” Ershad, who is CEO of 5ive Pillars, a fashion brand inspired by Eastern and Islamic culture, told CNN.
“To see a Hadith used in this type of context both by the artist, and by Rihanna’s Fenty team was distasteful and disrespectful.”
Others outside the fashion industry, including those who describe themselves as longtime Rihanna fans, also took offence.
“Personally, I felt very disrespected, especially since the show was supposed to be revolutionarily inclusive,” Myesha Choudhury, 19, told CNN.
“While I do extremely appreciate how the show showcased all types of races, ethnicities, and body types, I was disappointed that such an inclusive show would alienate its Muslim audience.”
Choudhury also slammed people who said the Muslim community was overreacting.
“I honestly was not surprised. Muslims are so accustomed to being disrespected in the media, that the community has become numb to it,” she added. “Muslims have been disrespected and mocked in the mainstream media for the longest time, from awful portrayals in TV shows to disrespecting to excluding modest fashion, and I am glad that artists are now being held accountable and learning from their mistakes.”
Choudhury was not alone. Fans responded in droves to Rihanna’s post announcing the release of her second lingerie fashion show, asking her to apologise for using the song in her show.
“Rihanna, I used to cheer you up for everything you did, but today you disrespected my religion, I’m so hurt, you have been to far, you and the girl who made the music have to apologise for what you did, that’s the minimum you can do,” tweeted one fan.
Ershad, the designer, said he hopes the incident will be used to educate others.
“I hope a negative moment like this can be used positively, to educate everyone involved about the sanctity of religious scriptures and texts within the Muslim world,” he said, “with the hope that something like this doesn’t happen again.”