Why the iPhone 12 Pro Max is Apple’s first serious attack on mirrorless cameras

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The iPhone 12 Pro Max‘s name might sound like a brand of washing powder, but for photographers it’s the first iPhone that’s truly worthy of that ‘Pro’ moniker. 

Its predecessors, the iPhone 11 Pro and Pro Max, are certainly fine cameras. When both arrived in 2019, they brought important upgrades like an ultra-wide lens and Deep Fusion processing, which propelled the former to the number two spot in our best phones guide. 

But they’re also mainly built on a point-and-shoot style that doesn’t quite match their professional billing.

(Image credit: Apple)

The iPhone 12 Pro and, in particular, the iPhone 12 Pro Max, are different. Watching Apple’s announcement was like watching a camera launch, only one directed by Michael Bay. Bombs were dropped left and right: the A14 Bionic chip for extra computational power, a new photo format called Apple ProRaw, a Lidar-boosted autofocus system, 10-bit Dolby Vision HDR video, to name a few.


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