Tapsell spends the wedding day filming and photographing the wedding on her mobile phone, as guided by a brief developed with the bride, then delivers hundreds of pieces of content to the bride in the first 24 hours, including edited Reels or TikTok content, ready to post on socials.
Where did the wedding content maker come from?
“[A wedding] is one of the most expensive days in your life — it is such a big investment, everyone you love you hope is present. And so couples are now saying, ‘Well, let me get everything, let me get every angle, every talking point, every moment’.”
Wedding costs aren’t slowing
Generally, wedding content creators charge about $1,000 to $3,000. Tapsell has a hunch the content maker might be chosen over the videographer more often in the next couple of years — she says almost half her recent clients went without a videographer.
A new era of how we document our lives online
“TikTok was very much on-the-fly video content, and it resonates with people.”
“What we’ve seen is an evolution of what people really want to showcase which is the authenticity of the love, the moments between family and friends,” says El-Khoury.
There will always be a place for aspirational influencers
“But what resonates with people is real people — seeing a real bride in a dress that you want to wear on your wedding day is so much more relatable for people than seeing a campaign model in it … and seeing what a content creator can produce of a wedding seems a little bit more attainable, rather than aspirational.”